New Sang Chong Market

New Sang Chong Market, nestled at 13756 Doolittle Dr in San Leandro, CA, stands out as a vibrant hub for Asian groceries, catering especially to those seeking an authentic and diverse shopping experience. This supermarket holds a special place in the hearts of local residents who appreciate its expansive selection of traditional and hard-to-find Asian ingredients and products.

Customers consistently praise the market for its impressive array of fresh produce and unique offerings. As one shopper noted, the store showcases "traditional Taiwanese products that are rarely seen even in Taiwan," a testament to New Sang Chong Market’s dedication to stocking rare and genuine items. The fresh fruit and vegetable sections are extensive and inviting, complemented by a meat and seafood department that includes live options, ensuring shoppers can find high-quality, fresh ingredients for their meals.

The deli section is another highlight, with delicious roasted ducks and succulent pork dishes that food lovers rave about as must-tries. These offerings bring a taste of authentic Asian cuisine right into the market, allowing customers to enjoy savory, ready-to-eat meals along with their groceries.

While many appreciate the market’s competitive pricing and variety — including specialty sauces, snacks, and other pantry essentials — some shoppers mention the layout as somewhat chaotic, making it a little challenging to navigate. One visitor shared their experience, describing the store as a bit disorganized with piles of items scattered throughout, which slightly complicates the search for specific products. This bustling environment, however, is a sign of the market's popularity, as the adjacent food outlets and the supermarket itself attract considerable crowd, especially during peak hours. Visitors may want to plan ahead for parking, as it can be limited at busy times.

Practical tips from the community also help to enhance the experience. Prospective shoppers are advised to carry physical cards as payment methods like Tap or Apple Pay may not be consistently accepted within the market, a small but important detail for those making quick visits.

Overall, New Sang Chong Market offers a lively and authentic shopping destination for Asian groceries in San Leandro. It’s a place where traditional flavors meet everyday convenience, with a broad product selection that invites exploration and discovery. While the store layout and payment methods might require a bit of patience, the rewarding variety and quality of goods make every visit worthwhile for culinary enthusiasts and casual shoppers alike.